About
It all started with a shared dinner table and not a business plan..
Ausha wasn't born from a business plan. It started with two friends talking about food, family, and the ingredients that had always been part of everyday life growing up.
We kept coming back to the same question: why were ingredients like turmeric, moringa, herbal teas, and traditional spices, trusted for generations across different cultures, so difficult to find in Europe in a form that felt authentic? They were either heavily processed, poorly sourced, or stripped of the story behind them.
We believed there was a better way. That's why we started Ausha: to make high-quality organic herbs, spices, and superfoods more accessible while staying true to where they come from. We don't believe these ingredients need to be reinvented or turned into the latest wellness trend. They've been valued for centuries. Our job is simply to source them well and make them available to more people.
Why Choose Us
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We have award winning spices & nutrient-rich superfoods
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We are Vegan-friendly & responsibly sourced
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We bring to you premium organic superfoods
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We give you one of the best herbal teas & wellness blends
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We make products for modern, mindful lifestyles
Sourced with Care
Where an ingredient comes from matters just as much as the ingredient itself.
We work directly with the farmers and producers who grow our products, building relationships that are based on transparency, fair practices, and long-term partnerships. By keeping our supply chain as direct as possible, we know exactly where every product comes from and how it has been handled.
Every batch is independently tested to meet European food safety standards, and all of our products are certified organic by the Soil Association. What you receive is exactly what we set out to deliver, pure, high-quality ingredients with nothing unnecessary added.
Built on simple principles
We're still a small team, and we like it that way. We don't launch products just because they're popular. Every ingredient has to earn its place. If it's not organically grown, responsibly sourced, and something we'd use ourselves, it doesn't belong in our range.For us, Ausha has always been about doing the simple things well: respecting the people who grow our food, staying honest about what we sell, and making it easier for more people to enjoy ingredients that have stood the test of time.
Our Business Details
Ausha Limited
Unit 126, 14 Chertsey Road,
Woking, Surrey, GU21 5AH
United Kingdom
Company Registration No. 10238617
Registered in England & Wales