Co-Founder, Ausha

With over 25 years of international experience in Information Technology and consulting, Mahadevan Krishnan has built a career working with organisations and teams across the world. His professional journey has given him a global perspective, a strong appreciation for innovation, and a deep understanding of how ideas can be transformed into meaningful businesses.

But beyond technology, Mahadevan has always had a strong passion for natural foods and the remarkable potential of traditional ingredients.

In 2017, that passion led him to take a new path. Together with his long-time friend and co-founder, he founded Ausha with a simple ambition: to discover exceptional natural ingredients and bring their goodness to more people, in ways that fit modern lifestyles.

What began as a shared passion has steadily evolved into a growing superfoods brand, bringing carefully selected ingredients and thoughtfully developed products to customers across markets.

Today, Mahadevan continues to combine his technology-driven mindset with his passion for food, innovation and wellness, helping shape Ausha's journey towards becoming a trusted name in natural, nourishing foods.

Co-Founder, Ausha

Nishanth's primary are of focus is on procurement, e-commerce, branding, SEO, new products innovation, marketing, Quality control, Sales (both B2C and B2B) and logistics.

Business Development is a key focus area wherein Nishanth focus on establishing and continuing the sales relationship with retailers and distributors

Nishanth does multiple visits to the supplier base every year in India and visits the farms, discuss current trends in the Organic health food and Spice products, audit the Quality control process for each batch during procurement.

This is the reflection of our brand winning multiple GREAT TASTE AWARDS and HEALTH AND WELLBEING AWARDS.

A lot of due diligence discussion happens in person with the suppliers to make sure the best quality products are sourced.

We very rarely source our products from Wholesalers

Head of Business Development, Ausha

Anu has a background in engineering and spent more than 15 years working in the tunnelling and infrastructure sector. Although her career began on the technical side, over the years she became increasingly involved in the commercial side of the business, particularly business development, client relationships and developing new opportunities.

Moving from tunnelling to superfoods might not seem the most obvious career move, but it has given Anu the chance to bring years of problem solving experience into a very different industry.

She now focuses entirely on Ausha, looking after business development, building relationships with retailers and partners, and exploring new opportunities for the brand in the UK and beyond.

Engineering and superfoods may have very little in common on the surface, but Anu has found that the fundamentals are surprisingly similar: understand what people need, build good relationships and find practical ways to make things happen.

Creative Head., Ausha

Lakshmi V is the Creative Head at Ausha, bringing over 13 years of experience in creative marketing, branding, and digital storytelling. As a designer, marketer, and strategist, she has helped numerous brands build their identity, strengthen their online presence, and connect meaningfully with their audiences. At Ausha, Lakshmi leads the brand’s creative vision, shaping compelling campaigns, content, and experiences that reflect Ausha’s commitment to quality, authenticity, and conscious living.